Jackie Subeck, a dynamic and strategically-minded entrepreneur, is Chief Executive Officer and founder of Hey Jackpot, LLC, a lifestyle cannabis brand focusing on business consulting, live events and advocacy. Up until early 2017, she also served as Vice Chair of Women Grow Los Angeles for nearly two years, developing and producing one of the most successful cannabis business networking events in the LA area, now rebranded as Connecting Cannabis. Prior to engaging in the cannabis industry, Jackie spent her time as founder and CEO of Footprint Worldwide, a China-centric entertainment marketing, branding, and production company based in Los Angeles and Beijing. With achievements spanning across the globe including 30 years in the music industry and 13 years in China, Jackie most recently served as Music and Post Production consultant to DreamWorks Animation in Shanghai. Throughout her career, she has produced hundreds of projects and combined forces with high profile talent including Madonna, Linkin Park, Quincy Jones, and eight time Grammy winners, The Manhattan Transfer.
In early 2015, Jackie made a pivotal life decision that her experience, passion and years of startups and business knowledge would be far better served in the nascent cannabis industry. Coming into the marijuana field as an outsider provided Jackie the unique opportunity to enjoy fresh and untainted perspectives, to think differently, and to design, develop and execute new models to service the entire global cannabis space. The launch of Hey Jackpot! is her first startup in the cannabis business.
Jackie is a member of NCIA, the National Cannabis Industry Association, The Los Angeles Cannabis Task Force and the Drug Policy Alliance and sits on the Governing Affairs Committee for the West Hollywood Chamber of Commerce. She worked on the Adult Use of Marijuana Act/Prop 64 campaign to legalize cannabis in California and continues her advocacy by working closely with the State’s cannabis bureau on licensing and regulations as well as locally with cities including West Hollywood and Beverly Hills to help create fair, equitable and inclusive cannabis policy for everyone.
Jackie was educated at University of California Santa Barbara and regularly volunteers her time to advocacy, education, policy, and philanthropic organizations spanning from entertainment to cannabis.
I met Jackie Subeck, Co-Chairperson of the Los Angeles Women Grow events about 18 months ago. Jackie is a powerhouse of Cannabis information, for both social and medicinal values. She has also been proactive in sharing what she learns from a political and regulatory stand point with others in the industry trying to navigate through some confusing times. She is a trusted and valued business associate and has been generous in connecting businesses that need each others services and to connect people just starting out with the right person to help their needs.
Having worked directly with Jackie for the past two years as chapter leadership for Women Grow Los Angeles, I can only say that I was lucky to enough to have been brought together with her as an amazing and resilient partner. We worked hard and we worked tirelessly, but together, we built an incredible business and educational event that we are extremely proud of and helped make a positive impact in our LA corner of the cannabis industry.
I have known and worked side by side with Jackie Subeck in her fight to educate and advocate for cannabis for quite some time now. She is one of the most driven women I have seen in this fight, and I have been honored to walk alongside her. Her determination to end cannabis prohibition has helped to lead to the passing of Prop 64 that gives California full legalization, and our state and our country are lucky to have her!
Jackie is a powerhouse blend of effusive personality, relentless and effortless networker, dedicated crusader for sensible and responsible cannabis regulation and reform, and a righteous servant who tirelessly fights for her colleagues, clients, and those who have no voice.
The cannabis industry's Federal Non-Cooperation bill, AB 1578, was facing strong opposition from law enforcement. The bill had passed through committee and under the leadership of the DPA, which co-sponsored the bill, had garnered a number of endorsements.On Thursday the vote came up. We do know that if Ms. Subeck had not been in the room and paying attention, many of Southern California's Cannabis Community would not have known the bill was in trouble or been in a position to take action. The bill passed with a bare majority. Ms. Subeck's quick witted action may well have been the catalyst. Don't ever think your voice doesn't matter. It does.
Jackie Subeck is the Energizer Bunny of the world of cannabis activism and the emerging industry. Her love for business and social justice empowers others to understand not just the complexity of the industry, but to also realize why you cannot separate advocacy from it.
Jackie Subeck is one of the hardest working people I’ve met in the Cannabis Industry, and I owe many of my early achievements due to the guidance from this woman. She made great connections for us which led to the early success of our business. What makes Jackie special is her generosity and willingness to help others. Whenever I faced an obstacle within my business, Jackie would be the first one to find somebody who could help us overcome our challenges. It’s a rarity to find somebody who sees paying it forward as a pursuit and exemplifies selfless service the way Jackie does.